A new feature has been added to Amazon's Alexa for Shopping AI assistant, allowing consumers to receive personalized notifications when something new or relevant happens that could prompt a purchase.

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The "Update Me When" feature, launched on Tuesday, uses AI to anticipate potential shopping opportunities and send users alerts about upcoming events, such as the launch of a favorite brand's new product line, a new season of their favorite TV show, or an artist they like announcing a concert tour.

This latest addition marks one

This latest addition marks one of several AI-powered shopping features being rolled out Historically, Alexa has mainly answered product questions when shoppers ask directly; now, it can help anticipate potential purchases before users even think to ask.

Among the other notable features is the existing price tracking feature, which allows users to set alerts for specific prices or discount percentages and automatically buys the item if conditions are met. Amazon's AI-powered shopping capabilities also include sourcing personalized deals, building shopping guides, and transcribing handwritten lists to add items to a cart.

These features demonstrate Amazon's growing investment in AI-driven shopping experiences, which aim to provide users with more personalized and anticipatory support throughout their purchasing journeys.