Instagram is taking steps to increase transparency around AI-generated content on its platform. As of August 31st, the app will be changing its "AI creator" label to "AI-generated profile", which aims to make it clearer to users when they're viewing a person or content that's been created using artificial intelligence.

Users who run AI-generated accounts without proper labeling will face limitations on their reach, including reduced views and interactions. However, these "unlabeled" accounts can still appeal the decision if there was an error. The change is largely driven

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Instagram acknowledges that some creators use AI tools as part of their creative process, in which case the "AI-generated profile" label won't apply. This change is part of an ongoing effort to refine its AI-related features and provide more clarity for users.

The shift comes amid a broader conversation about the role of artificial intelligence on social media platforms. Meta's $16 billion settlement over the addictive nature of its platforms, including Facebook and Instagram, highlights the need for greater transparency and regulation around younger user accounts.

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As a result, Meta will be implementing changes such as daily usage limits, age restrictions for content, and more to help reduce exposure among younger users. These measures aim to mitigate the impact of social media on mental health and well-being.

With the increasing presence of AI-generated content on Instagram, it's becoming increasingly important for users to be aware of what they're seeing online. As Nickolas notes, "it feels like you're always on guard online now", wondering whether the content you're consuming is real or fabricated