Vodafone Idea has unveiled a revamped brand identity, marking a significant milestone in its journey as it embarks on a new chapter with Bollywood superstar Shah Rukh Khan as its brand ambassador.

The telecom giant's logo has undergone a transformation from "V!" to "Vi", reflecting the company's ambition for growth and customer experience. According to CEO Abhijit Kishore, this is not just a logo refresh but the first expression of the evolution that Vi Brand will undergo in the coming weeks.

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"this reflects our commitment shaping

"This reflects our commitment to shaping what telecom can be – an experience that makes life more rewarding, and full of possibilities for our customers," Kishore stated. The new identity captures optimism - an optimism for everything that is possible today, more importantly for what we can bring to both; our retail customers and enterprises in the future as a tech co."

The development comes amid Vodafone Idea's efforts to raise funds for network expansion, with the company close to securing financing from State Bank of India. In the quarter ended June, Vodafone Idea raised Rs 6,400 crores through bank-funded and non-funded facilities, marking the first tranche of its planned ₹35,000 crore fundraising.

The funds are expected to support its 4G expansion and 5G rollout plans, with the company adding 240,114 customers in July - its highest monthly addition in two years. This marked its fourth consecutive quarter of net customer additions since the beginning of FY27 and its sixth consecutive month of gains since February.

Customer additions form one of the three key pillars of Vodafone Idea's Vi 2.0 strategy, alongside double-digit revenue growth and a target to triple cash Ebitda over the next three years. The company has moved beyond its "most challenging years" with improved financial clarity, continued promoter support and renewed investment capacity following the resolution of the long-pending adjusted gross revenue (AGR) issue.

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"FY26 was a year of resolution. FY27 begins a period of execution," said Aditya Birla Group chairman and Vodafone Idea non-executive chairman Kumar Mangalam Birla in his address to shareholders in the annual report for FY26.

"The priorities ahead are clear: Execute the network investment programme, strengthen market competitiveness and translate a stronger balance sheet into sustained growth in customers and earnings," he specified.