DATE: THURSDAY, OCTOBER 8, 2026
★ SPECIAL PRINT EDITION ★
SECTION: HEALTH
NHS Trust Blamed for Baby's Death, Parents Now Work to Bring Compassionate Care

NHS Trust Blamed for Baby's Death, Parents Now Work to Bring Compassionate Care

Oct 08, 2026 - 13:40
Updated: 52 minutes ago
'I was blamed for my baby's death, now NHS needs to change'
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Key Highlights

  • Shrewsbury and Telford NHS Trust blamed for baby's death.
  • Parents Neil and Katie Russell now work to bring compassionate care back.
  • Trust to roll out Poppy's Promise to all 8,000 staff.

Following Poppy Russell's premature passing, her family was plunged into a profound sense of loss. The circumstances surrounding her death only intensified their grief, as her mother, Katie, was wrongly vilified in the aftermath. An inquest ultimately ruled that the tragedy was avoidable.

Yet instead of abandoning the trust that had failed them, Neil and Katie Russell have chosen to channel their pain into reform. Working closely with the trust, they aim to introduce more compassionate care into the NHS.

Despite the initial trauma, the couple has chosen to channel their emotions into a positive force, driven by a desire to prevent similar tragedies in the future.

Poppy Russell died in April 2021 at the Princess Royal Hospital in Telford. There, her mother had been told that a caesarean section was not a viable option due to her reported tokophobia.

A black and white image of Poppy's tiny hand poking out from a wrap holding onto an adult's finger.
Image caption, The parents say they wanted to instigate positive change in Poppy's name

Katie Russell described the experience as "frustrating," stating that she was repeatedly informed that she could not simply request a c-section, only to be induced and left in a room with inadequate care during the birth.

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An inquest into Poppy's death found that if she had been born an hour earlier, she would have survived. The Shrewsbury and Telford NHS Trust, which ran the hospital, initially blamed Katie for her daughter's death, claiming that she had refused foetal monitoring.

However, the inquest revealed that this claim was unfounded, and the trust had attempted to cover up the true extent of the negligence.

Neil and Katie Russell
Neil and Katie Russell

Following the inquest in 2023, the trust acknowledged that there were failings in the care provided and expressed regret for the tragedy.

They also promised improvements to maternity services. However, it was not until a meeting with the couple in March 2024 that they began to implement meaningful change.

Poppy's Promise is a care philosophy based on four core principles: acknowledgement, empowerment, compassion, and kindness.

These principles aim to provide a more holistic approach to patient care. Focusing on the individual's emotional and psychological well-being, rather than just their medical needs.

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By prioritising empathy and understanding, Poppy's Promise seeks to create a more supportive and inclusive healthcare environment.

As part of their efforts to implement this new approach, the trust is rolling out Poppy's Promise to all 8,000 staff. This includes embedding the principles into their recruitment processes.

Dr Adrian Walsh, an emergency medicine consultant at the Princess Royal Hospital, notes that research has shown that compassion and empathy can have a positive impact on patient outcomes, leading to better health and wellbeing.

Neil and Katie Russell hope that by sharing their story and promoting Poppy's Promise. They can help to create a more compassionate and supportive healthcare system for all.

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Movies, series, and everything happening around Indian entertainment keep me busy. I cover OTT releases, box-office conversations, celebrity news, and the changing world of streaming, with a particular interest in the stories and trends that audiences are talking about right now.

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