Reddit to Bring Viral Stories to Life with New Video Reddit Experience

Reddit is set to revolutionize the way users consume viral content with its new 'video Reddit' experience. Starting Monday, the platform will begin testing an initial version of this feature, allowing users to listen to Reddit posts in the background while doing other tasks and activities.

This innovative approach is part of a broader effort

The 'video Reddit' experience will be available on select communities across both iOS and Android apps, initially focusing on English-language posts. Users will be able to choose whether they want to listen to or view their posts, with the option to still engage with comments as usual.

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Reddit's CEO Steve Huffman has been a proponent of this idea, citing examples from other social media platforms like TikTok and Meta's Reels, which often feature popular Reddit stories narrated through text-to-speech features or read aloud on screen. He believes that listening to Reddit content can be an engaging way for users to consume information.

The initial tests are designed to gauge user feedback and determine whether this format can be successfully integrated into the platform. Reddit aims to strike a balance between providing new ways for users to engage with content while maintaining the authenticity of its original text-only posts.

This is not the first time Reddit has experimented with video, having previously rolled out native video hosting and launched support for video in comments. The company's latest move is part of its ongoing efforts to stay ahead of the curve in terms of user engagement and content consumption.