Manasi Parekh: Regional Cinema Can Now Create Its Own Stars

Manasi Parekh, co-producer of the recently released Gujarati comedy-drama Mitrata, believes regional cinema can now create its own stars, rather than relying on established names. The industry has traditionally relied on a small group of established stars. With only a handful of actors consistently cast in leading roles.

Parekh and her husband Parthiv Gohil aim to change this by bringing in new talent and stories.

Parekh believes regional cinema has an advantage in terms of experimentation and working with smaller budgets. This allows for more creative freedom and the ability to produce high-quality content without the need for extravagant budgets. By working within these constraints, regional cinema can produce films that are both fresh and engaging.

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The actor-producer believes that new talent and stories are essential for keeping Gujarati cinema fresh and relevant. New faces and innovative storytelling can help to attract a younger audience and bring new energy to the industry.

Recalling the casting of Viraj Ghelani in the 2024 film *Jhamkudi*, Parekh highlights the importance of targeting a younger audience. The film's success shows the potential for Gujarati cinema to connect with a broader demographic.

Manasi and Parthiv also aim to take Gujarati cinema beyond its traditional audience and global platforms. The couple has made significant strides in international distribution, with films like *Lalo* being released in 41 countries worldwide.

By expanding their reach and collaborating with international partners. Manasi and Parthiv hope to establish Gujarati cinema as a major player in the global film industry.

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For Parekh, the push for newer talent is not about compromising on quality, but rather about finding fresh perspectives and well-crafted stories. She believes that a small, well-written role can have a greater impact than a larger, less well-written part.

Parekh's approach to casting and storytelling is centered around the story and the role, rather than the size of the part. This focus on quality and creativity is essential for taking Gujarati cinema to the next level.

By prioritizing quality and innovation, Manasi and Parthiv aim to establish Gujarati cinema as a major force in the global film industry.