DATE: THURSDAY, OCTOBER 1, 2026
★ SPECIAL PRINT EDITION ★
SECTION: WORLD
44,000 .si Domain Names Registered Amid US 'Super Intelligence' Order

44,000 .si Domain Names Registered Amid US 'Super Intelligence' Order

Oct 01, 2026 - 19:23
Trump's AI rebrand causes 'unprecedented' demand for Slovenian website names
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Key Highlights

  • 44,000 .si web addresses registered in September.
  • US government signs executive order on 'Super Intelligence'.
  • President Trump's rebranding of AI sparks demand for Slovenian website names.

President Trump's rebranding of AI as "Super Intelligence" has led to a significant increase in domain name registrations in Slovenia, with 44,000 .si web addresses registered in September alone. This surge in registrations has been attributed to the growing demand for Slovenian website names, following President Trump's rebranding of AI.

The use of the term "Super Intelligence" has gained traction globally, with President Trump's speech to the United Nations General Assembly in New York on 11 September drawing attention to the need for a more accurate description of the technology. The president's call for the technology to be renamed, citing concerns over its perceived artificial nature, has resonated with some.

Meanwhile, others have expressed skepticism about the move.

According to recent data, the number of .si web addresses registered in Slovenia has more than doubled in the past year, with September's 44,000 registrations representing a significant increase from the previous 12 months. The US government's executive order, which instructs departments and agencies to use the terms "SI" and "Super Intelligence" in official correspondence, has also had a notable impact on the surge in registrations.

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A green promotional banner with black squares and rectangles forming pixels, moving in from the right. The text says: “Tech Decoded: The world’s biggest tech news in your inbox every Monday.”
Industry experts have noted that the rebranding of AI has created a new demand for Slovenian website names. With many individuals and businesses seeking to capitalize on the trend.

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The Domain King, a prominent figure in the domain name industry, has stated that the surge in registrations is a result of the growing interest in Slovenian website names, which are seen as a unique and attractive option for businesses looking to establish a presence in the region.

On Tuesday, Golden Age, a Slovenian-based domain name registrar, reported that its sales of .si domain names had increased significantly in recent weeks, with many customers seeking to take advantage of the growing trend. The company's CEO, Rick Schwartz, attributed the surge in demand to the rebranding of AI.

Officials stated that the new terminology has helped to increase awareness and interest in Slovenian website names.

The Slovenian government has announced plans to establish a new agency to oversee the registration and management of .si domain names. In an effort to capitalize on the growing demand for Slovenian website names. With the US government's executive order in place.

It is likely that the surge in Slovenian domain name registrations will continue, at least in the short term.

President Donald Trump pictured leaning towards Meta boss Mark Zuckerberg whom he is speaking to.
President Donald Trump pictured leaning towards Meta boss Mark Zuckerberg whom he is speaking to.
The implications of the surge in Slovenian domain name registrations are still being felt. With many experts predicting that the trend will have a lasting impact on the AI industry.

As the use of "Super Intelligence" and "SI" becomes more widespread, it remains to be seen how this will impact the Slovenian domain name market and beyond.

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President Trump's push to rename AI has sparked a global conversation about the terminology used to describe the technology. With many experts weighing in on the potential benefits and drawbacks of the new terminology.

As the debate continues, one thing is clear: the rebranding of AI has had a significant impact on the domain name industry, and its effects will be felt for years to come.

The $15 million investment in the Slovenian domain name market is expected to have a lasting impact on the industry. With many experts predicting that the trend will continue to grow in the coming months and years.

The agency is expected to play a key role in regulating the market and ensuring that the surge in registrations is sustainable in the long term.

The 1.32 million .si domain names registered in Slovenia since 1997 represent a significant increase in the number of Slovenian website names available for registration.

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I write about the forces shaping business and the global economy, from startup growth and changing markets to international trade and policy. My work focuses on breaking down complex developments into clear, practical insights and understanding what they could mean for businesses, investors, and the wider economy.

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