New Model Aims to Revive Thoroughbred Racing for a Broader Audience

Run Fast Racing aims to bring Thoroughbred racing back to the masses with a new, accessible subscription model. Founded

Thoroughbred racing has struggled to gain new fans in recent years, but Run Fast Racing is hoping its unique approach will change that. The company's horses have already seen success on the track, with Listenupshance winning the Grade 1 Bing Cros

Kluger, who has helped launch the careers of artists like Lady Gaga and Beyonce, believes his experience can help bring Thoroughbred racing to a wider audience. 'I fell in love with the sport when I was in my 20s,' he says. 'One of the great things about Thoroughbred racing is the tradition of it all.'

Run Fast Racing's subscription model allows anyone to own a share of a horse, regardless of their background or experience. Kluger says his goal is to get everyone involved in the sport they truly adore.

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The company currently owns 19 horses and plans to expand its stable to New York and Kentucky. Trainer Doug O'Neill praises the concept, saying it's 'a God send for the sport.'

Run Fast Racing has maintained a high level of subscriber retention, with 91% staying on board since launching in 2025. The company's celebrity owners, including Lil Wayne and Rauw Alejandro, have also fallen in love with the sport.

'Our subscribers enjoy ownership in every horse in our stable, not just one or two,' Kluger says. 'There is no contract, it's simply a month-to-month deal. When our horses win, everyone gets paid.'

With its unique approach and experienced leadership, Run Fast Racing is poised to bring Thoroughbred racing back to the forefront of popular sports.