DATE: THURSDAY, SEPTEMBER 24, 2026
★ SPECIAL PRINT EDITION ★
SECTION: GAMING
Wardogs CEO: Games Need to Cost More, GTA 6 Missed Opportunity

Wardogs CEO: Games Need to Cost More, GTA 6 Missed Opportunity

Sep 24, 2026 - 16:04
Wardogs boss says "games need to cost more" and GTA 6 should've been the game to make the change
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Key Highlights

  • Wardogs CEO Joe Brammer says games need to cost more.
  • GTA 6 missed opportunity to raise the bar.
  • Wardogs price increase expected to meet resistance.

Wardogs lead Joe Brammer has stated that games need to cost more, and that GTA 6 could have been the trendsetter. According to Brammer, the economics of game development are "not complicated" and that it comes down to the fact that "games too cheap, cost of development too high."

Double Fine founder Tim Schafer, who spoke to BBC News earlier this week, expressed similar sentiments, saying that after industry-wide struggles and what have become yearly layoffs and restructuring from Microsoft, he doesn't "understand the economics of making games to be honest."

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Microsoft's recent restructuring of Double Fine has led to the company returning to independence. The struggles in the industry have resulted in yearly layoffs and restructuring. With EA CEO Andrew Wilson receiving an enormous bonus last year thanks to the success of Battlefield 6.

Scott McCrae
Scott McCrae

Wardogs' price will increase throughout Steam early access, with CEO Joe Brammer stating, "if you don't agree with that, please don't buy it," The price increase is seen as a response to the industry's struggles and the need for games to cost more.

"games need to cost more," Brammer said. "I just assume it's, like, someone is being greedy somewhere. But industry analysts anticipate it is a cycle, and industry analysts anticipate it bounces back."

On GTA 6, Brammer stated that Rockstar "had a chance to raise the bar and they didn't do it, so we'll keep going round," while citing that Wardogs currently costs almost the price of a one-way train journey for him in the UK.

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Robert Downey Jr. as Doctor Doom sitting on a throne in the Avengers: Doomsday 'special look' trailer
Robert Downey Jr. as Doctor Doom sitting on a throne in the Avengers: Doomsday 'special look' trailer

The price increase is expected to be met with resistance from some players. Who may not be willing to spend more money on the average game.

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I write about the forces shaping business and the global economy, from startup growth and changing markets to international trade and policy. My work focuses on breaking down complex developments into clear, practical insights and understanding what they could mean for businesses, investors, and the wider economy.

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