Ayushmann Khurrana & Sobhita Dhulipala Unveil 'Make Every Moment Special' Fragrance Campaign

Titan Skinn has tapped Ayushmann Khurrana and Sobhita Dhulipala as its new faces, marking a significant shift in the brand's marketing strategy. The fragrance company is launching a campaign called 'Make Every Moment Special'.

Which seeks to reposition scents as integral to daily life, rather than exclusive to special events.

Khurrana and Dhulipala's lives intersect in a poignant narrative that unfolds in intimate, unscripted moments. As they prepare for a night under the stars, the subtle nuances of fragrance become a catalyst for exploration. They revealed that how our individual experiences can imbue the ordinary with a sense of distinctness.

Read More: Sony TV to Adapt Neem Karoli Baba's Life into New Series After ₹400 Crore Success

"That's what I find interesting about fragrance, and why the idea of Feel Your Best really resonates with me. It celebrates something that makes you feel good. Even in the simplest moments.I am thrilled to represent a terrific brand like Titan Skinn.

Fragrance is a personal pleasure, so the idea that something as subtle as fragrance can make you Feel Your Best and, in turn, influence how you experience the world around you, is what makes our first campaign together a great kickoff,".

As the fragrance market continues to evolve, Titan Skinn is witnessing a significant shift in consumer behavior, with many now perceiving perfumes as a means to manipulate their emotional state and showcase individuality. The company's CEO, Manish Gupta, attributes this trend to the growing recognition of fragrance as a versatile tool for self-expression.

Also Read: Alejandro G. Iñárritu Reveals the unusual story behind Tom Cruise's decade-in-the-making Digger

Manish Gupta also mentioned that Ayushmann and Sobhita embody this belief in their own distinct ways. And the brand is happy to have them on board with them.

The campaign aims to question the habit of saving certain things, including perfumes, clothes and accessories, for occasions they consider special. According to Sindhu Sharma, North Creative Director at Enormous, the campaign aims to encourage people to bring the same sense of effort to their everyday lives.

Manish Gupta also mentioned that the brand is happy to have Ayushmann and Sobhita on board with them.