UNHYPE Skincare Brand Led by Vijay Deverakonda Sells Out in Two Weeks
Key Highlights
- UNHYPE Skincare Brand Sells Out Launch Edition in Two Weeks.
- Rs 1.3 Crore Revenue Generated in Two-Week Period.
- Vijay Deverakonda Thanks Customers for Support.
- Regular Routine Launch Planned for October 3.
UNHYPE, the skincare brand co-founded by actor Vijay Deverakonda, has sold out its launch edition of VD Signature Routines within two weeks of opening pre-bookings. The limited launch edition, comprising 10,000 routines or 30,000 individual skincare products, across its Acne Safe and Brightening ranges, has generated significant revenue for the brand.
Pre-bookings for the VD Signature Routines opened on September 11, with the first shipments scheduled to begin from September 21. The VD Signature Routines follow a three-step skincare format, consisting of a face wash, moisturiser, and sunscreen. The products were launched across two routines, Acne Safe and Brightening, catering to diverse customer needs.
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Vijay Deverakonda, co-founder of UNHYPE, has expressed gratitude towards customers who purchased the limited-edition routines. He acknowledged the overwhelming response, stating that seeing 10,000 routines sell out in two weeks is a shows the brand's success. Deverakonda also extended apologies to customers who were unable to purchase the products after the launch edition sold out.
Assuring them that the brand is working to restock as soon as possible.
Deverakonda reassured customers that the brand's efforts to restock the VD Signature Routines are underway. He emphasized that this is just the beginning, and UNHYPE has a range of products and plans in the pipeline. The brand's commitment to providing high-quality skincare solutions is unwavering, and customers can expect more exciting developments in the future.
Following the successful launch of the VD Signature Routines. UNHYPE is set to open sales of its regular Acne Safe and Brightening Routines from October 3. This marks an expansion of the brand's offerings, allowing customers to access the three-step skincare routines beyond the initial launch edition.
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The regular ranges will be available through the brand's website, providing customers with a convenient and accessible way to purchase the products. UNHYPE's initial focus on a simplified approach to daily skincare will continue. With each routine combining a face wash, moisturiser, and sunscreen to cater to diverse customer needs.
The brand's expansion plans are part of its broader strategy to provide high-quality skincare solutions to its customers. With a range of products and plans in development, UNHYPE is poised to continue its growth and success in the skincare market.
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