Abhay Deol Joins Forces with Victorinox India as Brand Ambassador
- Abhay Deol joins Victorinox India as Friend of the Brand for 18 months
- Actor to feature in digital campaigns, outdoor ads, and retail touchpoints across India
- Campaign aims to connect Swiss luxury watches with Indian festive traditions
The Indian film industry's 'Desi Boy' is set to become the face of Victorinox India's iconic watch portfolio. Bollywood actor Abhay Deol has joined forces with the Swiss luxury watchmaker for an 18-month partnership that promises to bring the brand's global identity closer to Indian consumers.
Collaboration Details
The partnership, which will run until next year, sees Deol featured prominently across Victorinox India’s range of watches, including I.N.O.X., Maverick, Concept One Solar, Air Pro, Dive Pro and Concept One Automatic. His association with the brand will extend across multiple platforms, including digital campaigns, outdoor advertising, and retail touchpoints, there
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Ambition Behind the Campaign
The partnership will be built around Victorinox’s global watch campaign, ‘Spend Your Time Wisely’. The initiative delves into the profound impact of chronology on human decision-making processes. In India, the campaign will feature Abhay Deol during important festive and celebratory periods, including Diwali, Raksha Bandhan, and the wedding season.
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