Prabhas Film The Raja Saab Fails to Impress at Sankranthi Release

Producer TG Vishwa Prasad of People Media Factory has claimed that the Sankranthi release of The Raja Saab. Starring Prabhas, was a key factor in the film's disappointing box office performance, grossing only ₹208 crore worldwide.

At a press conference promoting his upcoming release. Garividi Lakshmi, in Hyderabad on Tuesday, Vishwa was asked about how he had analysed The Raja Saab’s failure. He responded, “We are in a very good mood, not that talking about The Raja Saab would put me in a bad mood.

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One of the fundamental mistakes was coming in a season (Sankranthi). It would’ve been different had we released it at a different time. Right now, we’re enjoying, so let’s enjoy.”.

Industry insiders point to a tangled web of factors contributing to the recent string of delayed premieres and ticket price hikes. The production house behind the film has acknowledged that the decision to raise ticket prices on its release day was a misstep. Citing it as the first time they'd attempted such a move.

According to reports, this price increase led to a delay in the film's premieres, leaving audiences frustrated and seeking answers. Vishwa, the production house's representative, attributes the debacle to a complex interplay of factors, rather than a single cause.

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Prabhas, Sanjay Dutt, Nidhhi Agerwal, Malavika Mohanan, Riddhi Kumar, and Zarina Wahab are among the cast members of Raja Saab, a film that premiered in theaters on January 9 this year, coinciding with the Sankranthi festival. The movie, directed by Sandeep Reddy Vanga, follows a man's perilous quest to find his missing grandfather, leading him to a mysterious and malevolent presence in a haunted mansion.

With Spirit set to hit theaters in 2027, courtesy of Vishwa, Prabhas is now attached to the project. The film also features a ensemble cast. This includes Triptii Dimri, Vivek Oberoi, Kanchana, and Aishwarya Desai, under the production banner of Bhadrakali Pictures and T-Series, with Bhushan Kumar, Pranay Reddy Vanga, Krishan Kumar, and Prabhakar Reddy Vanga serving as producers.