Wamiqa Gabbi Joins Everlite as National Brand Ambassador

Indian lighteweight jewellery brand, Everlite, has appointed actress Wamiqa Gabbi as its first-ever national brand ambassador. The association is part of the brand's expansion strategy to strengthen its connection with younger fashion-conscious consumers across India.

Everlite currently operates 17 stores across eight cities and six states in the country. The appointment of Gabbi aligns with the brand's focus on contemporary fashion and individual style, which resonates with younger generations. Her association with Everlite comes as lightweight jewellery gains relevance among consumers looking for pieces that can easily transition between different occasions.

For related coverage, explore our detailed analysis on Technology and Digital Systems.

Wamiqa Gabbi Joins Details and Timeline

We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation." Everlite offers jewellery in 9K, 14K and 18K gold, along with diamond pieces across earrings, rings, pendants, bracelets, bangles and more.

The brand operates compact and strategically located stores, including transit-led outlets, to improve accessibility.

Everlite, the lightweight jewellery brand from Senco Gold & Diamonds, has appointed actor Wamiqa Gabbi as its first-ever national brand ambassador. The association marks a new phase in the brand’s growth as it looks to expand its retail footprint across India and strengthen its connection with younger, fashion-conscious consumers.

Everlite currently has a presence across six states and eight cities, with 17 stores across the country. The appointment of Gabbi is part of the brand’s wider expansion strategy, which focuses on building its identity and increasing awareness around lightweight jewellery as an option for everyday styling.

Read More: How To Fish: Indie Game Surpasses Peak's Player Count with Viral Success

Gabbi’s contemporary fashion sense and individual style align with Everlite’s focus on younger consumers, particularly millennials and Gen Z. Her association with the brand comes as lightweight jewellery continues to gain relevance among consumers looking for pieces that can easily transition between different occasions.

Speaking about the partnership, Wamiqa Gabbi stated, "I've always been drawn to jewellery that I can actually live in, pieces I can put on in the earlier today and forget I'm wearing, but that still make a look feel considered. That is what I love about Everlite.

The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I'm dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look.

That sense of freedom is something I really connect with, and it's what makes being part of Everlite feel so natural," stated Wamiqa Gabbi. Joita Sen, Whole-Time Director & Head of Marketing and Design, Senco Gold & Diamonds, also spoke about the association. "Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless.

She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions.

We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation." Everlite offers jewellery in 9K, 14K and 18K gold, along with diamond pieces across earrings, rings, pendants, bracelets, bangles and more. The brand operates compact and strategically located stores, including transit-led outlets, to improve accessibility. Backed

Wamiqa Gabbi Joins Next Steps and Impact