Mrunal Thakur: OTT Success Proves 'Story Matters Most'

Mrunal Thakur believes a film's success cannot be solely measured by its theatrical run. Her latest outing, Pooja Meri Jaan, is receiving appreciation on OTT, with the actor attributing its success to the story, subject, characters, and director's vision.

Thakur cites Laapataa Ladies as an example of a film that has found renewed appreciation after its digital release. The film initially failed to gain traction in theaters, but its OTT release sparked a significant response from audiences.

Read More: Aarya Babbar Questions Yash's Ravana Look in Ramayana, Says Saif Ali Khan Was 'Very Good'

Thakur has also witnessed a similar response to Dacoit, with fans expressing regret over not watching the film in theaters. The actor acknowledges the role of marketing and changing audience choices in this shift.

Thakur's approach to handling negative feedback is nuanced, with the actor preferring to focus on constructive criticism from engaged audiences. She notes that she has always been open to feedback. However, also recognizes the importance of distinguishing between genuine opinions and those from individuals without personal experiences.

The success of Pooja Meri Jaan has brought Thakur a sense of validation. Particularly in the form of handwritten letters from viewers who have connected with the film's portrayal of one-sided relationships. Thakur is struck by the film's ability to resonate with both men and women, as well as audiences beyond India.

Also Read: Lena Dunham Returns to 'Girls' with New Revival

Thakur's work has also reached a broader audience, with fans from different countries expressing their appreciation for her performances. During a recent visit to Paris, she met a viewer from the Philippines who had watched Love Sonia, and an American friend who had discovered Sita Ramam through Indian friends.

Thakur's entry into the industry coincides with a time when her work is increasingly appreciated beyond India's borders. She is grateful for this recognition and is committed to continuing to create films that resonate with audiences worldwide.