Kriti Sanon Slams Trolls Over Rakhi Ad, Sister Nupur Backs

Actor Kriti Sanon has taken to social media to defend her choice of outfit in a recent jewellery advertisement. The controversy began when fans noticed that she was seen tying a rakhi to her on-screen brother, sparking heated debates about cultural sensitivity and what women should wear.

In a statement, Kriti explained that the essence of festivals like Rakshabandhan lies in the emotions and meaning attached to them, not the clothes worn. She also stated that her sister and she tie rakhi to each other as a symbol of protection and shared values. For related coverage, explore our detailed analysis on Technology and Digital Systems.

Key Analysis and Detailed Timeline

Where are all your styling options?

Ha ha the advert looks intentionally creepy!”

Actor Kriti Sanon's latest advertisement for a jewellery brand has taken the internet It was targeted over the choice of outfit in the ad. She was also called out for tying a rakhi to a pet dog in the commercial. On Tuesday, Kriti slammed trolls for commenting on what women should wear.

Now her sister, Nupur Sanon has backed her. ( It read, “Imagine being this bothered Respectfully EVOLVE!”Nupur then addressed the trolls, adding, “I'm the one she ties the rakhi to, and if I don't have a problem, why do you?” In her statement, Kriti had stated, "The essence of festivals is not in the clothes you wear, it is in the emotions and meaning you hold for the traditions.

Rakshabandhan is a bond of protection. My sister and I tie rakhi to each other. We know we can protect each other no less than a brother would have.

Read More: Child Actress Nakshatra's Rise to Fame After Dhanush's Endorsement

We pray for each other's health, happiness & long life."She added, "And for us, this prayer and promise extends to our dogs too! Afterall, they are family! Also, when will we suspend telling women what to wear??

Ethnic fashion has evolved over the years, but still a woman's respect for her culture is measured with just her clothes!! Culture & Traditions are in her heart, not in her neckline!"About the adIt was in the GIVA jewellery advertisement, where she is seen wearing a bralette-style blouse with a cape and a draped skirt while tying a rakhi to her onscreen brother.

The advertisement drew backlash from several social media users, who questioned Kriti's choice of outfit and called it 'inappropriate' for the festival.BJP MP and actor Kangana Ranaut had also joined the conversation and slammed Kriti's outfit. Without naming Kriti, she posted an Instagram Story that read, “It's a wonderful time to be a woman.

Our closets are full of variety of clothes, today's woman is a global woman. From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today why would you tie your brother a rakhi in your bikini/undergarments? Where are all your styling options?

Ha ha the advert looks intentionally creepy!”

Broader Impact and Sector Outlook