Amazon hikes hardware prices by 60 percent, blaming memory shortage

Back The price explosion impacted Fire TVs, Echos, Kindles, and Eeros. One egregious example that’s been cited is that of the Echo Dot, one of Amazon’s cheapest smart speakers, the price of which jumped 60% overnight, from $49.99 to $79.99. Price tracking sites like CamelCamelCamel show the stark uptick, which has previously hovered much lower.

The company also stated that it would continue to offer occasional promotions to customers over the course of the next year. Amazon’s price hikes reinforce the reality that it’s a terrible time to buy hardware. The global memory shortage fueled As a result, companies are increasingly passing on the costs to their customers.

For related coverage, explore our detailed analysis on Technology and Digital Systems.

Key Analysis and Detailed Timeline

The RAM shortage is expected to continue throughout 2027 before prices potentially crest and stabilize in 2028. In less than 48 hours, your chance to save up to $300 on your tickets will end! Every weekday and Sunday, you can get the best of TechCrunch’s coverage.

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Broader Impact and Sector Outlook

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Back The price explosion impacted Fire TVs, Echos, Kindles, and Eeros. One egregious example that’s been cited is that of the Echo Dot, one of Amazon’s cheapest smart speakers, the price of which jumped 60% overnight, from $49.99 to $79.99. Price tracking sites like CamelCamelCamel show the stark uptick, which has previously hovered much lower.

The company also stated that it would continue to offer occasional promotions to customers over the course of the next year.

Amazon’s price hikes reinforce the reality that it’s a terrible time to buy hardware. The global memory shortage fueled As a result, companies are increasingly passing on the costs to their customers.

The RAM shortage is expected to continue throughout 2027 before prices potentially crest and stabilize in 2028.

In less than 48 hours, your chance to save up to $300 on your tickets will end!