DATE: SATURDAY, AUGUST 29, 2026
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Mattel Unveils KPop Demon Hunters Action Figure Line Ahead of Film's Streaming Success

Mattel Unveils KPop Demon Hunters Action Figure Line Ahead of Film's Streaming Success

Aug 29, 2026 - 15:11
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Mattel Expands ‘KPop Demon Hunters’ Toy Line This Week With New Figures
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Key Highlights:
  • Netflix's KPop Demon Hunters has been a massive hit, maintaining its spot in the Global Top 10 Streaming Movies chart for an impressive
  • On Tuesday, Sept. 1, all major retailers will have the first wave of KPop Demon Hunters 6-inch scale action figures in stock. The initi
  • Each figure retails for $21.99, while the Final Battle: Rumi & Demon Juni 2-Pack is priced at $44.99.

Netflix's KPop Demon Hunters has been a massive hit, maintaining its spot in the Global Top 10 Streaming Movies chart for an impressive 62 weeks. To capitalize on this success, Mattel is launching its own action figure line, featuring the HUNTR/X trio as demon hunters.

On Tuesday, Sept. 1, all major retailers will have the first wave of KPop Demon Hunters 6-inch scale action figures in stock. The initial release includes individual figures of HUNTR/X members Rumi, Mira, and Zoey, as well as Saja Boys members Jinu and Abby.

The First Wave of Figures Released

Each figure retails for $21.99, while the Final Battle: Rumi & Demon Juni 2-Pack is priced at $44.99.

Mattel's KPop Demon Hunters action figures boast 18 to 21 points of articulation, allowing for high poseability and playability. Each figure comes with two interchangeable face plates, extra sets of hands, and character-specific accessories.

Arden Cho, May Hong, and Ji-young Yoo provide the speaking voices of Rumi, Mira, and Zoey in the film, while EJAE, Audrey Nuna, and Rei Ami offer the singing voices for the characters. The action figures are rated PG and come with a sequel scheduled for 2029 release.

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Highly Articulated Figures with Interchangeable Face Plates

The popularity of Netflix's KPop Demon Hunters continues to drive demand for merchandise, including toys and games. Mattel has successfully met this high-end demand with its new product line, offering fans a chance to own their favorite characters as action figures.

As the film maintains its spot in the Global Top 10 Streaming Movies chart, it's clear that KPop Demon Hunters is here to stay. With Mattel's action figure line now available, fans can look forward to more exciting merchandise and products in the coming months.

Mattel is launching its KPop Demon Hunters action figure line this week, capitalizing on the film's immense popularity on Netflix. The movie, featuring the HUNTR/X trio as demon hunters, has remained in Netflix's Global Top 10 for an impressive 62 weeks, becoming its most-viewed original film. The first wave of 6-inch figures, including Rumi, Mira, Zoey, Jinu, and Ab99 each.

A special Final Battle: Rumi & Demon Juni 2-Pack will also be released for $44.99. These highly articulated figures come with interchangeable face plates, extra hands, and character-specific accessories, meeting high demand for merchandise.

Frequently Asked Questions

The first wave of KPop Demon Hunters action figures will be released on Tuesday, Sept. 1, at all major retailers.

The individual action figures retail for $21.99 each, while the Final Battle: Rumi & Demon Juni 2-Pack retails for $44.99.

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I write about the forces shaping business and the global economy, from startup growth and changing markets to international trade and policy. My work focuses on breaking down complex developments into clear, practical insights and understanding what they could mean for businesses, investors, and the wider economy.

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