Google has partnered with the popular gaming franchise Pokémon to release a special-edition Fitbit Air, combining health tracking with the sleep-focused Pokémon game, Pokémon Sleep. The announcement comes as Pokémon celebrates its 30th anniversary this year.

Pokémon Sleep first launched in 2023, allowing players to earn rewards for getting to sleep before their set bedtime and track their sleep quality to attract more Pokémon for discovery. The Fitbit Air adds another layer to the experience For related coverage, explore our detailed analysis on Technology and Digital Systems.

Googles Fitbit Brings Details and Timeline

"This isn’t the first wearable that can connect with Pokémon Sleep," said a Google spokesperson. "We’re excited to bring this unique gaming experience to our users." The device is available to preorder for $129 and starts shipping September 15. It will be sold online and in stores through the Google Store and Target.

The standard Fitbit Air, meanwhile, costs $99 and features a slimmer design, improved health and fitness tracking, and an AI-powered coach that provides personalized guidance based on users’ activity, sleep, and wellness data.

When it comes to Pokémon’s 30th anniversary, this crossover is particularly clever. It turns something people already do every night into another opportunity to engage with the franchise, while giving Google a playful way to make wearable health tracking feel more fun.

Googles Fitbit Brings Next Steps and Impact

The partnership between Google and Pokémon is part of a broader trend in gaming and technology, where wearables are being used to enhance the gaming experience. With the Fitbit Air, players can now track their sleep and daily activity while enjoying their favorite games.

Read More: What’s driving: Sweden’s startup boom, from Lovable to Legora

For more information on the Fitbit Air and how it combines with Pokémon Sleep, visit the Google Store or Target website.

Tesla’s solar roof is dead — here’s what went wrong

Oura faces legal case accusing it of misleading consumers about sleep-tracking accuracy

Google is giving Pokémon fans a new reason to wear a Fitbit. The company confirmed Thursday a special-edition Fitbit Air that works with Pokémon Sleep, combining Fitbit’s health and fitness tracking and the sleep-focused Pokémon game. The announcement comes as Pokémon celebrates its 30th anniversary this year.

Pokémon Sleep first launched in 2023, turning something as ordinary as going to bed into a Pokémon game. Players can earn in-game rewards for getting to sleep before their set bedtime, while the amount and quality of sleep they get helps drive their progress. You start with a big, sleepy Snorlax.

The more you sleep, the more “Drowsy Power” your Snorlax builds up, which in turn attracts more Pokémon for you to discover.