Macy’s is celebrating a century of parades with its latest collection, featuring exclusive collaborations with Disney. The retailer has launched an online 100th Parade Shop offering a range of limited-release products, collectibles, and fashion finds.

The pièce de résistance of the collection is the Disney x Macy's Sorcerer’s Apprentice Mickey balloon, which is accompanied This iconic character has been featured in numerous parades and events over the years. For related coverage, explore our detailed analysis on Technology and Digital Systems.

Disney x Macy's Sorcerer’s Apprentice Mickey Balloon

Shoppers can also snag individual patches sans jacket for festive customization of existing wardrobe items.

Macy’s teamed up with luxury home fragrance brand Apotheke to create a nostalgia-fueled scented candle. The candle features notes of crisp, juicy apple, spicy coriander, rich mahogany, and roasted oak.

In the small souvenir department, standouts include 100th anniversary pins, ornaments, keychains, and bag charms. Other best-sellers include a patch canvas tote bag, pullover hoodie, crewneck sweatshirt, and baseball cap.

Apotheke Scented Candle

Shop the full assortment, available while supplies last, via Macy’s online 100th Parade Shop. According to the brand, the collection is expected to grow to 125-plus pieces, launching in limited quantities throughout fall.

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Shop the full assortment, available while supplies last, via Macy’s online 100th Parade Shop.

According to the brand, the collection is expected to grow to 125-plus pieces, launching in limited quantities throughout fall.

Following the unveiling of Disney x Macy‘s Sorcerer’s Apprentice Mickey balloon and coordinating capsule, the retailer is broadening its limited-release product lineup with a number of additional collabs, collectibles and fashion finds, housed in the online Macy’s 100th Parade Shop.

Starting strong with the pièce de résistance, Macy’s dropped an 100th Thanksgiving Day Parade Varsity Jacket featuring embroidered patches, themed graphics and classic letterman jacket detailing. Shoppers can also snag individual patches sans jacket for festive customization of existing wardrobe items.

As for the bibliophiles, a retailer-exclusive coffee table book also joins the collection, titled Let’s Have a Parade: Celebrating 100 Macy’s Parades The beautiful hardcover is filled with rare photos, behind-the-scenes details, fascinating firsthand stories and a rundown of every balloon since they were first introduced at the parade in 1927.

In addition to Disney, Macy’s teamed with luxury home fragrance brand Apotheke to create a nostalgia-fueled scented candle with notes of crisp, juicy apple, spicy coriander, rich mahogany and roasted oak. It’s housed in a decorated-glass vessel to be kept long after the candle’s been burned.