Golf Channel Postpones Big Break x Good Good Premiere Amid Sponsor Controversy

The Golf Channel has postponed the premiere of its reality TV show Big Break x Good Good to next Tuesday due to a request from its title sponsor Golf Galaxy to remove its branding from the series. The postponement comes after an unrelated commercial featuring the show went viral for all the wrong reasons, sparking controversy over the depiction of violence and sponsorship.

Golf Channel had announced that the reality TV show Big Break x Good Good would premiere on September 1, with the winner receiving a sponsor exemption into the PGA Tour's Good Good Championship in November. However, Golf Galaxy has now requested to remove its branding from the series due to concerns over the commercial.

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Background and Sponsorship

The commercial, which featured Callaway drivers and golf equipment, was intended to be a parody of the movie Obsession but was widely condemned online for its depiction of violence. The PGA Tour CEO Brian Rolapp expressed disappointment with the commercial, stating that it had become a fluid situation.

The postponement of the premiere is likely to have an impact on the show's production and future episodes. Golf Channel has not confirmed whether the branding will be removed from all key art or if the delay is simply a stall tactic to avoid further controversy.

The PGA Tour has also expressed uncertainty over whether the Big Break x Good Good winner will still receive automatic entry into the field of 120 golfers.

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The situation remains fluid, with many questions still unanswered. Golf Channel and the PGA Tour are monitoring the situation closely, and it is unclear what lengths they will go to remove Golf Galaxy's branding from the show.

Impact on the Show

Tom Knapp cannot catch a break, let alone a big one.

Shortly after The Hollywood Reporter published an interview with the Golf Channel senior executive timed to the return Big Break , Knapp was forced to pull its premiere episode.

“ Golf Channel is postponing tonight’s premiere of Big Break x Good Good to next Tuesday 9/1. This will allow for necessary production updates following a request from one of the show’s sponsors to remove its branding from the series,” the Versant-owned cable network stated in a statement sent to THR .

“Golf Channel will air encore presentations of Payne Stewart Award coverage this evening.” The sponsor in question is no ancillary advertiser: Golf Galaxy, owned Golf Galaxy has no beef with Golf Channel — Knapp is simply caught between his Big Break boulder (below) and a hard place — but being in business with Good Good Golf these days is pretty bad bad.