Fitbit Co-Founders Launch Luffu Link, Wearable for Health

Luffu Link is a new wearable device launched The device is currently available for pre-order at a discounted price of $250, with an expected retail price of $300.

Luffu Link is designed to complement the Luffu health-monitoring app, which uses AI in the background to gather and organize family information, learn day-to-day patterns, and flag notable changes. The wearable combines all-day health sensing, voice logging, location awareness, and the ability to get help from trusted contacts into a single device.

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Key Analysis and Detailed Timeline

The device uses built-in GPS to keep trusted contacts informed of a wearer’s location, including where they have been and when they enter or leave specific areas. A quick double press also lets the wearer check in with family members without making a call or sending a text.

For example, the wearer could press the button and say something like, “I fell and hurt my wrist. Can someone come get me?” Link will then send the voice message along with the wearer’s location, battery level, and health data to trusted family members.

Luffu Link is designed to be a quiet guardian throughout the day, taking cues from jewelry rather than traditional wearables. The startup aims to reduce the load on family caregivers

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Broader Impact and Sector Outlook

“There’s a trend to have no screens on this new class of wearables, but here, it’s very purposeful,” Park explained. “We want to be in the background. Link is designed to be on your wrist as a quiet guardian throughout your day, and we also wanted to make this feel nothing like a traditional wearable.”

While Link is currently available for pre-order, the startup teased that it’s developing a home device that extends Luffu into the home, marking the next step in its intelligent family care system.

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Aisha is a consumer news reporter at TechCrunch. Prior to joining the publication in 2021, she was a telecom reporter at MobileSyrup. Aisha holds an honours bachelor’s degree from University of Toronto and a master’s degree in journalism from Western University.

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