DAZN Buys EverPass Media in Commercial Sports Rights Push

DAZN is set to expand its presence in the U.S. sports streaming market with the acquisition of EverPass Media, a platform that delivers sports events to bars, hotels, and other commercial venues.

Dazed, the global sports streaming platform, has acquired EverPass Media in a deal that will give it instant scale in the commercial space. For related coverage, explore our detailed analysis on Technology and Digital Systems.

EverPass Media Acquired for DAZN Growth

The terms of the acquisition were not disclosed, but the move is expected to bolster DAZN's presence in the U.S. market.

RedBird founder Gerry Cardinale added that “RedBird and 32 Equity founded EverPass as sports content continues to move to streaming while many businesses remain tied to legacy distribution.

EverPass delivers a purpose-built streaming platform which will help anchor DAZN’s commercial business and US expansion. We’re looking forward to working closely with DAZN in this next phase to scale the EverPass business globally.”

Dazn Buys Everpass Details and Timeline

DAZN is acquiring EverPass Media in what will be the global sports streaming business’ biggest push into the U.S. market.

EverPass, which was founded a couple of years ago The company is responsible for selling and providing the infrastructure to deliver those events to bars, hotels and other commercial venues.

Read More: How To Watch Miss USA 2026

TKO is also an investor in the company. Terms of the new deal were not disclosed.

DAZN, meanwhile, is a global sports streaming platform, with a heavy emphasis on boxing in the U.S. (in other markets it is a larger sports player with major rights to local leagues).

In recent months, however, it has pushed into the commercial space, taking over the local market streaming rights for the New York Knicks and Yankees, with other local teams expected to follow suit.

EverPass, however, will give it instant scale in the commercial space. RedBird, TKO and the NFL will become minority shareholders in the combined company.

“EverPass Media gives us a proven commercial distribution platform, deep relationships across U.S. venues, and an attractive portfolio of premium rights that perfectly complements our growing U.S. business,” stated DAZN CEO Shay Segev.

“DAZN can now serve every type of customer in the U.S. – from individual sports fans using the DAZN app to commercial venues looking to provide the best possible viewing experience for their customers.