Kriti Sanon's Raksha Bandhan Ad Sparks Controversy Over Outfit

Actress Kriti Sanon recently featured in a Raksha Bandhan jewellery advertisement, where she wore an Indo-Western outfit comprising a bralette-style blouse with a cape and a draped skirt.

The ad has sparked controversy, with many users objecting to the actor's attire in the traditional-themed advertisement. On her Instagram Stories on Monday evening, Kangana Ranaut wrote a note expressing her opinion on the ad, stating that it seems 'intentionally creepy' and that there are no styling options for women in such outfits.

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Key Analysis and Detailed Timeline

Several users have raised questions over the actor's revealing outfit for the occasion, with some commenting that it looks like she is wearing a bikini or undergarments. Others have questioned the brand's cultural sensitivity and messaging, with one user stating that 'where is Puja Ki thali?' and another saying that the ad seems 'deliberate'.

Kriti Sanon was last seen in Cocktail 2, which also starred Shahid Kapoor and Rashmika Mandanna. The film received mixed reviews from critics and audiences, despite performing decently at the box office.

In another recent film, Kangana Ranaut starred in Bharat Bhhagya Viddhaata, which spotlights a group of unsung heroes whose courage and selflessness saved countless lives during the 26/11 Mumbai terror attacks. The film was released in theatres on June 12 to favourable reviews but failed to make a mark at the box office.

Broader Impact and Sector Outlook

The controversy surrounding Kriti Sanon's Raksha Bandhan ad has raised questions over cultural sensitivity and brand messaging. Brands must be mindful of their audience and ensure that their advertisements are respectful and inclusive.

The incident also highlights the importance of social media in shaping public opinion and influencing consumer behavior. As brands continue to promote themselves on social media, they must be aware of the potential impact of their advertisements on their target audience.

In conclusion, Kriti Sanon's Raksha Bandhan ad has sparked controversy over her outfit, with many users objecting to the revealing attire. The incident raises important questions over cultural sensitivity and brand messaging, highlighting the need for brands to be mindful of their audience and ensure that their advertisements are respectful and inclusive.

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Actor Kriti Sanon grabbed attention on the internet with her latest advertisement. The actor recently featured in a Raksha Bandhan jewellery advertisement, where she wore an Indo-Western outfit comprising a bralette-style blouse with a cape and a draped skirt. It raised eyebrows, with many users objecting to the actor's attire in the traditional-themed advertisement.

( Taking to her Instagram Stories on Monday evening, Kangana wrote a note. It read, “It's a wonderful time to be a woman. Our closets are full of variety of clothes, today's woman is a global woman.

From cocktail dresses to lehenga cholis, jeans to saris, bikinis to salwar kameez, from all the options that are available to us today why would you tie your brother a rakhi in your bikini/undergarments? Where are all your styling options? Ha ha the advert looks intentionally creepy!” Several users have raised questions over the actor's revealing outfit for the occasion.

One user commented on X, “Where is Puja Ki thali? Why are you wearing bra in front of your brother? Is this a Raksha Bandhan?

Where is Tilak?” Another comment read, "That Kriti Sanon ad seems deliberate. The agency and brand were aware of what they were doing." Another user questioned Kriti's outfit, “No woman dresses like this on Raksha Bandhan.

Shame on you @kritisanon.” Kriti has not responded to the backlash.More detailsKriti was last seen in Cocktail 2, which also starred Shahid Kapoor and Rashmika Mandanna. Though the film performed decently at the box office, it received mixed reviews from critics and audiences. The film was directed Meanwhile, Kangana was last seen in Bharat Bhhagya Viddhaata.

The film is set against the backdrop of the devastating 26/11 Mumbai terror attacks and spotlights a group of unsung heroes whose courage and selflessness saved countless lives. Set within Mumbai's Cama and Albless Medical facility, the film follows the extraordinary actions of nurses, ward boys, cleaners, security personnel, and other medical facility staff who became the first line of defence for the patients in their care.

The film was released in theatres on June 12 to favourable reviews but failed to make a mark at the box office. It is available to watch on Zee5.