Newspaper Founded by Alexander Hamilton Now Uses AI to Recommend Stories

Two hundred twenty-five years after Alexander Hamilton founded the New York Post, an AI chatbot bearing his name is now helping readers decide what to read there.

Open the tabloid’s mobile app, and there it is at the bottom. Tap on the Hamilton icon, and the user is greeted with ” That promise includes an interactiveof the day’s news, along with a personalized digest of stories tailored to the user’s interests.

“For nearly 225 years, the Post has evolved alongside the way people consume news, from print presses to smartphones and now to AI,” Sean Giancola, CEO of the New York Post Media Group, said in an announcement about the new tool.

The bot named in honor of Hamilton, he continued, is “the next evolution” of that journey.

Across the media business, variations on the Post’s same AI experiment are becoming increasingly common. Netflix, for one, is now using generative AI across hundreds ofs. Time built an AI agent around its archive, while USA Today embedded an AI answer engine that lets readers ask conversational questions about its journalism.

Roku in recent days added an AI channel to its free channel lineup, the first fully ad-supported channel featuring AI-generated programming around the clock. Even the commercials are AI-generated.

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The Arena Group, owner of Parade, Men’s Journal and The Street, is going further still. The company just rebranded itself as Paradium.AI, it acquired AIgenerator InfoSentience and launched its own AI-assisted platform for generating articles and video.

This all comes as companies like Google, Meta and OpenAI increasingly want users to become AI-powered media producers themselves, generating images, video, and text-basedwith a simple prompt.

But even as media companies like those and others make it easier and more normal to interact with AI tools like the Post’s Hamilton, there’s another movement unfolding in the opposite direction.

Call it AI’s scarlet letter era, as media brands on the one hand encourage widespread use of the technology—while, at the same time, there’s an increasing push to label and even disadvantage theAI produces.

The music streamer has just announced a push to start labeling artist profiles built around artificial identities with an “AI Persona” badge. The labels, set to roll out in mid-September, are meant to distinguish entirely AI-generated artists from real musicians who use AI as part of their creative process.

Spotify is also going a step further. Music tied to “AI Persona” profiles will be excluded from certain playlists and recommendations, a move that aims to promote authenticity in the music industry.