Moulin Rouge! Sees Boost in Ticket Sales with Aaron Tveit's Return

After original cast member Aaron Tveit rejoined the cast for the end of the show's run, grosses for Moulin Rouge! jumped up

The average ticket price for the musical also saw a significant increase, reaching $210, the highest of the industry last week. This placed the musical as the highest-grossing show of the week. For related coverage, explore our detailed analysis on International Affairs.

Industry Trends

The musical is set to play its final performance on Aug. 30, after opening on Broadway in 2019. Tveit won the 2021 Tony Award for best performance and his return has contributed to the show's success.

Paranormal Activity played its first full week of eight performances last week, pulling in $729,250 and playing to 100 percent capacity. Hamilton was the second-highest grossing of the week, with $1.97 million, followed 7 million and The Lost Boys with $1.1 million.

The industry is also entering a slower period, with two-for-one ticket promotions ahead of the fall ramp-up in new shows. Despite this, Moulin Rouge!'s success serves as a positive note for the industry.

Industry Impact

The Rocky Horror Show was one exception, with its grosses inching up $120,000 to mark the final performances of Luke Evans, Stephanie Hsu, and Andrew Durand. The show brought in $949,446 and attendance climbed back up to 100 percent.

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Jake Shears ( Scissor Sisters, Kinky Boots ) is set to replace Evans starting Sept.

11, while Lorna Courtney will take over Hsu’s role and Kevin McHale will take over Durand’s starting Aug.

Grosses for Moulin Rouge! jumped up 2 million, as original cast member Aaron Tveit rejoined the cast for the end of the show’s run. The average ticket price jumped to $210, the highest of the industry last week, and placed the musical as the highest grossing show of the week. The musical is set to play its final performance Aug.

30, after opening on Broadway in 2019. Tveit won the 2021 Tony Award for best performance Paranormal Activity played its first full week of eight performances last week. While the previews were heavily comped for press tickets, the play pulled in $729,250 and played to 100 percent capacity.

The play is set for an official press opening Aug. 25, with a special gala performance Sept. 15.