Golf Channel has cancelled the upcoming season of Big Break, citing a controversial advertisement featuring Good Good's CEO. The PGA Tour has also removed Good Good as title sponsor of an upcoming event.

In 2023, Golf Channel and Good Good entered a programming partnership. However, their collaboration came to a head when Good Good placed its CEO, Matt Kendrick, in a controversial advertisement featuring him knocking down another golfer with his driver. The ad was meant to be a parody of the 2026 film Obsession, but it backfired and sparked widespread criticism.

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Background and Fallout

As a result, Good Good's merchandise sales have suffered, and other sponsors have distanced themselves from the brand. The PGA Tour has also removed Good Good as title sponsor of the upcoming November 12-15 Good Good Championship, which will now go on without Good Good branding and the winner's sponsorship exemption.

The cancellation of Big Break x Good Good means that the winner, who was supposed to receive a sponsorship exemption into the championship, will not get their chance to play professionally. The show's fans are disappointed, and Golf Channel has expressed disappointment for the 12 competitors.

However, the network remains optimistic about the future of Big Break, stating that it looks forward to the show's return in 2027.

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Impact on Big Break x Good Good

The cancellation of Big Break x Good Good serves as a reminder of the importance of responsible advertising and sponsorship. As the golf industry continues to evolve, it is essential for brands to prioritize respect and sensitivity towards their audience.

Golf Channel and Good Good will need to work together to regain the trust of their audience and restore the show's reputation.

Tough break, Big Break x Good Good winner.

“Following recent developments involving Good Good, and including the fact that the intended outcome of the series can no longer be fulfilled, Golf Channel will not be able to complete this season of Big Break as planned,” Golf Channel stated in a statement. “While we are disappointed for the 12 competitors, our production team that worked tirelessly on the season, and the show’s passionate fans, we look forward to Big Break ’s return to Golf Channel in 2027.” Related Stories TV Golf Channel Pulls 'Big Break' Premiere as Title Sponsor Bails Following Controversial Ad TV Why Now Was the Time for Golf Channel to Revive 'Big Break' Big Break aired on Golf Channel from 2003-2015.

This was set to be its big comeback.