Clayface Pre-Sales Flag 80% Behind Supergirl at Same Stage, DCU Fears Middling Opening Weekend

Clayface, a DCU film starring Tom Rhys Harries as Matt Hagen, a man afflicted with the ability to transform his body into living clay, is facing a difficult pre-sales landscape. According to Box Office Theory, a reliable source for DC film pre-sales data, Clayface is trailing behind Supergirl, another DCU film, by 80% at the same stage, just over a week from release.

This puts Clayface on track for a $20 million opening weekend domestically. A far cry from the $38 million Supergirl made in the US on opening weekend.

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Clayface's nearest competition, Resident Evil, is also underperforming, with Clayface 66% behind its current pre-sales. While this may not be a major concern for a film with a reported $40 million budget, it is worth noting that horror fans rarely engage with pre-sale ticket purchases in the same way that superhero audiences do.

When asked about Clayface's prospects for success, Rhys Harries offered the following assessment: Clayface possesses a unique skillset that could potentially be leveraged to achieve significant results. As Matt Hagen gains control over his powers, the possibilities become vast and multifaceted.

Clayface follows the story of Matt Hagen. Despite this unique skillset, Rhys Harries remains committed to his role in the DCU, with his sights set on the iconic character of Batman.

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The film's body horror elements could potentially resonate with audiences in a similar way to 2026's breakout hits Obsession and Backrooms. If the quality of the production is sufficient. Weekly digest articles, community tales, and other engaging content will be vital in determining the film's success.

While the current trajectory is less than ideal, the powers-that-be at DC Studios will be eager to see Clayface transform into a word-of-mouth success.