Kriti Sanon's Raksha Bandhan ad sparks backlash; fans say

Aug 24, 2026 - 11:51
Updated: 6 hours ago
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Kriti Sanon's Raksha Bandhan ad sparks backlash; fans say, 'people cheering for her bikini scenes are now policing her'
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Key Highlights:
  • Kriti Sanon currently has the internet divided with her latest advertisement. The actor recently featured in a Raksha Bandhan jewellery
  • Several users did not find the outfit appropriate for the occasion. One comment read, “I was shocked seeing this ad yesterday. What non
  • Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?” Another comment read, "That Kriti Sanon ad

Kriti Sanon currently has the internet divided with her latest advertisement. The actor recently featured in a Raksha Bandhan jewellery advertisement, where she wore an Indo-Western outfit comprising a bralette-style blouse with a cape and a draped skirt.Kriti Sanon's outfit sparks backlashKriti's look in the Raksha Bandhan advertisement has divided social media users.

Many objected to the actor's attire in the traditional-themed advertisement, in which she is seen tying a rakhi to her onscreen brother.

Several users did not find the outfit appropriate for the occasion. One comment read, “I was shocked seeing this ad yesterday. What nonsense?” Another criticised the campaign, calling it “extremely shameful”.Another social media user questioned Kriti's styling and wrote, “Where is Puja Ki thali?

For related coverage, explore our detailed analysis on Technology and Digital Systems.

Key Analysis and Detailed Timeline

Why are you wearing bra in front of your brother? Is this a Raksha Bandhan? Where is Tilak?” Another comment read, "That Kriti Sanon ad seems deliberate.

The agency and brand were aware of what they were doing." Another user questioned Kriti's outfit, "No woman dresses like this on Raksha Bandhan. Shame on you @kritisanon" 'People cheering her bikini scenes are now policing her'While a section of trolls criticised Kriti, others supported the actor and questioned the backlash against her.

Read More: Veteran Indian Actor and Mimicry Artist Aasha Singh Jaiswal

A user wrote, "Everyone trolling Kriti Sanon for this GIVA ad, saying she’s wearing a “bikini.” Is she?

She’s not dressed inappropriately. Maybe her outfit just doesn’t fit your definition of “decency.” I could wear that in front of my brother too. Same people cheering her bikini scenes in movies are now policing her clothes.

Broader Impact and Sector Outlook

Women are judged either way. Get a life, trollers."One more comment read, "Raksha Bandhan ad It is pathbreaking because women across the country were feeling oppressed Finally, it is here.

More power to Kriti Sanon."The advertisement has sparked a debate on social media, with users expressing contrasting views about Kriti's outfit and the way women are expected to dress during traditional festivals.

Kriti Sanon filmsKriti Sanon was last seen in Cocktail 2. Though the film performed decently at the box office, it received mixed reviews from critics and audiences. The film was directed It is a sequel to Cocktail (2012), which starred Saif Ali Khan, Deepika Padukone and Diana Penty in the lead roles.

Apart from Kriti, Cocktail 2 starred Shahid Kapoor and Rashmika Mandanna in the lead roles.

Frequently Asked Questions

Kriti Sanon currently has the internet divided with her latest advertisement.

Several users did not find the outfit appropriate for the occasion. One comment read, “I was shocked seeing this ad yesterday. What nonsense?” Another criticised the campaign, calling it “extremely shameful”.Another social media user questioned Kriti's styling and wrote, “Where is Puja Ki thali?

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